By Carlos Jennings

How to Hire a Web Designer for Your Business: 6 Helpful Tips

1. Set a realistic budget.

How much are you willing to pay for this website design project? Keep in mind that cost of website design depends on the project requirements, from the number of pages to special functionalities and number of pages.

2. Ask if the job will be outsourced, or will be handled by their local, inhouse team.

Are you looking for high-quality website design services in Malaysia? Then, you should make sure that all the work will be done in Malaysia itself. It’s no secret that some companies outsource tasks through freelancer all over the world. If possible, ask if you can meet the staff members who will personally work on your project.

3. Check if it’s possible for them to meet your deadlines.

This is one of the most important things that should be discussed before finalizing the deal. Can their team meet your deadline? Give them a timeline, and share your online business goals. Be clear on the entire scope, as well as the amount of changes that you can request moving forward.
 


4. Ensure that you will own the entire design and web content.

Before finalizing the deal with a web developer or designer, ask if it’s possible to sign over all the intellectual property rights to you. This is crucial to know upfront, since not owning the content and design can hurt you from acquiring investment capital.

5. Know exactly what you want.

Make a list of all the websites you admire, and use them as inspiration. Feel free to show this to your web designer. This way, the professional you are working with will know your goals and taste. Do you prefer a traditional or an unconventional website? After contemplating on your desired look and feel, that’s when you can talk to a potential developer or designer.

6. Check the potential web designer’s portfolio.

Reviewing the potential designer’s portfolio is the fastest way to determine if what they do suits your style and taste. Reaching out to some of their previous clients is also good, since you can also ask about their work ethic and routine.

By Carlos Jennings

The Components of a Good Landing Page

So, you are thinking of creating landing pages for your ecommerce website? There are many platforms offering landing page templates that look professional and credible. For it to be effective, the web design needs to stand out and be unique. Below are some of the crucial components of a successful landing page.

Video and Image

All landing pages must have compelling visual elements to spark engagement. Humans are visual creatures. Therefore, by showing them high-quality product images, you can encourage them to finalize their purchase.

Social links

Don’t hesitate to leverage on the power of social media. Leads may come from anywhere, from your web pages to Instagram. Include social links in your pages so your posts would become even more shareable.

Call To Action

CTAs must be catchy and bold. How can you encourage people to click on this one and accomplish a certain action? Make sure it’s attention grabbing, and corresponds well with your branding.

Headlines

Success may start from a mere headline. Without a good headline, your landing page would fall flat. Headlines, just like CTAs, can lead readers towards the right actions that can favor your brand.

Sub Text

Sub text is a text under the headlines that function as a second hook in order to grab users. It explains the headlines, and encourages people to convert. This is an easily overlooked part, but it you give it the focus it deserves, you will gain a lot from it.

Copy

Copies must be short and informative. Not all of us are writers, but if you wish to write copies for your own pages, make sure to do it well. Your short copies must be able to fully expound on the benefits of your products and services.

By Carlos Jennings

How to Learn Web Designing at Home?

Introduction

Website design and development has become one of the most lucrative businesses out there. Although there is already a steady emergence of website builders, companies would still want to hire a bonafide web designer to create a webpage for them.

That being said, if you want to become a web designer yourself, read on to find out how you can become one at the comfort of your own home.

Before I start, I just want to make a clear distinction here. Oftentimes, people use the terms “web designer” and “web developer” interchangeably. Even though they are used in that way, they have their own distinctions.

Web designers are primarily in charge of the aesthetics and the overall design of a website. In other words, they handle the frontend development of a website.

The web developer, on the other hand, is the one that provides the structure of the website. They handle all of the backend stuff including the use of programming languages such as HTML and CSS and providing the necessary lines of code that are required for the website to run and function.

With that out of the way, how do you learn web designing at home?

  • Master the Necessary Skills

For you to become a web designer, you must master a few of the necessary skills such as:

  • Principles of Color- Read up on color psychology to find out which colors best suit the message your brand’s trying to convey
  • Layout Design- This is the fundamental aspects of web design. This entails how you present certain graphical elements on your site
  • Interaction Design- This teaches you how to incorporate interactive elements to your website. By knowing what things to implement, you will find that more and more people will appreciate spending their time on your website.
  • Programming Languages- Although web designers need not know the nitty-gritty when it comes to programming languages used in the creation of a website, but it is still quite helpful to know about them. I highly suggest that you start with both HTML and CSS
  • The Five Pillars of Web Design

As with any discipline, there are also five pillars of web design. They are the Layout, Graphics, Font, Content, and Color.

  • Layout- This is how you present the graphical elements on your website
  • Graphics- Pertains to anything that adds to the overall aesthetics of your site. This includes images, videos, animations, scroll effects, among others
  • Font- The typefaces or typography that you will use
  • Content- This is any written article that is found on your website. Can also refer to videos as well.
  • Color- The palette and the color scheme.
  • Learn from Various Resources

The good news for today’s web designers is that there is literally plenty of resources that you can tap in order for you to learn more about web designing.

If you want some online courses, I highly recommend that you visit Lynda or Udemy. For books, I suggest HTML and CSS: Design and Build Websites and Learning Web Design: A beginner’s guide.

Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials
By Carlos Jennings

Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials

User experience is the overall experience or encounter a visitor has on a mobile app, program or website. It is not one single web design layout or element that defines the entire experience. It is an extensive compilation of several interactions, producing negative or positive feelings about the parent company or website.

Below are 3 website design tips that can increase conversions and improve user experience based on the web design agency.

  1. Incorporate consistent branding.                      Male Computer User (#2) by oksmith

Consistent visual identity in each design and platform can help create a brand that consumers would love to engage with. Web designs should use a recognizable imagery and color palette, providing information and value to users.

  1. Use clear call-to-action buttons and statements.

Lead your customers to the right action that would favor your objectives. You can do this by incorporating good call to actions.

To maximize the effectiveness of your UX design, here are some rules you need to remember:

  • Fonts should be large and readable.
  • Make sure that call to actions stand out, and stay within your website color palette.
  • In case it suits your website aesthetics, incorporate small design elements, like shopping carts and arrows.
  • Use white spaces to allow your message to breathe.
  • Make sure that all buttons are fully clickable, and big enough.
  • Include easy-to-understand messages.
  1. Create content for consumers—not designers.

Remember that every business website is about consumers. Before adding any new feature or implementing any change, web designers should go through the customer’s journey, and expectations first.

After conducting customer research, your entire team would be able to understand all the features that are important for consumers.Low Poly Thumbs Up by GDJ